Developing the exceptionally environmentally friendly products
that customers prefer
In the wake of the major accident at the Fukushima Daiichi Nuclear Power Plant after the Great East Japan Earthquake, society is looking increasingly to renewable energy. These expectations are impacting consumer behavior and accelerating the trend toward a preference for products that save on electricity usage and conserve energy.
At Pioneer, we will continue to help solve environmental issues one by one in an effort to exert zero impact on the environment. Not only will we make even greater efforts to secure a dominant position as the preferred choice of customers by actively developing products that are defined by their outstanding environmental friendliness, but we will also endeavor to reduce the environmental impact of our activities across the entire product lifecycle, from planning and design to manufacture, delivery, use and disposal.
In order to achieve zero environmental impact, Pioneer has identified three key environmental goals: (1) fight global warming; (2) recycle and reuse resources; and (3) control chemical substances. With these goals in mind, we will adopt a unique approach in our efforts to protect the environment.
Creating environmentally friendly products to fight global warming
In the fight against global warming, Pioneer participates in the Voluntary Action Plan of the Environment of the Japan Business Federation (Nippon Keidanren). We have accordingly set the goal of reducing CO2 emissions per unit of actual production by 36% during the five-year period from FY2008 to FY2012, one percentage point higher than the 35% target for the electrical and electronics industry, compared to the base year of FY1990. We are currently on course to achieve this goal.
In addition, Pioneer is actively engaged in the development of environmentally friendly products. One example of our success in the car electronics field is an augmented reality (AR) head-up display (HUD), which projects the navigation screen onto the front windshield, giving the driver a more immediate sense of the roads, eliminating wrong turns and reducing the amount of fuel wasted. Pioneer is the first to incorporate these features into its 2012 CYBER NAVI AVIC-VH99HUD series. By combining our own unique advanced features with such functions as AR Scouter mode, which helps alleviate traffic jams, Pioneer has achieved further reductions in fuel consumption.
In home electronics products, we were able to considerably reduce energy consumption by incorporating a high-efficiency Direct Energy HD Amplifier in the SC-LX85 audiovisual multi-channel amplifier and developing Eco Mode for the slim-body VSX-S300 receiver. We also focused on lowering energy consumption when products are in standby mode.
Applying recycled materials to conserve and reuse resources
Fundamental to the cyclical approach adopted by the company is the reduction, reuse and recycling of resources. In this context, we proactively promote the 3Rs principle, including the application of recycled materials.
The Pure Malt series, which we have sold since 1998, is recognized around the world as a product that exemplifies our recycling efforts. Pure Malt speakers were developed in collaboration with Suntory Holdings Limited, which was seeking a way to recycle casks (made from virgin white oak) that were being burned as fuel and used for other purposes after fulfilling their mission of aging whisky. In the "Resource Recycling Technology & System Awards" presented by the Clean Japan Center and supported by the Ministry of Economy, Trade and Industry (METI), the Pure Malt speaker series won the Clean Japan Center Chairman’s Award in 2005 and the METI Industrial Technology & Environment Bureau Director General’s Award in 2009. In FY2009, as commendation for its meritorious action in the Reduce, Reuse, Recycle Promotions program, the same series received the Chairman’s Award of the Reduce, Reuse, Recycle Promotions Council.
Promoting green procurement to control chemical substances
As a part of our comprehensive efforts to control chemical substances, we have established a Group-wide management structure that aims to promote green procurement in collaboration with suppliers, deliver products that customers can use with a strong sense of safety and reliability, and reduce as well as eliminate environmentally hazardous substances included in components and materials. This latter initiative, in particular, indicates the Group’s focus on ensuring that there are no chemical substances in products that can pollute the environment after their disposal. Moreover, we are working steadily to incorporate and comply with all relevant regulations including REACH, the European Union’s new Registration, Evaluation, Authorization and Restriction of Chemicals legislation.
Moreover, Pioneer is committed to reducing the emission of environmentally hazardous substances during the manufacturing process. About the volatile organic compounds (VOCs) based on the industry’s voluntary action guidelines, the company identified the goal of reducing emissions by 30% in the fiscal year ended March 31, 2011 compared with levels recorded in the fiscal year ended March 31, 2001. Against this goal, we successfully reduced emissions by 87% in the target fiscal year, and we continue to pursue these activities.
Working diligently to have a zero impact on the environment, Pioneer also abolished the use of specified chlorofluorocarbons (CFCs), recognized as substances that deplete the ozone, in 1992, and brought forward to 1996 the elimination of hydrochlorofluorocarbons (HCFCs), which have been earmarked for prohibition by international regulation in 2020.
Our corporate philosophy is to "Move the Heart and Touch the Soul." By proactively striving to integrate corporate and environmental preservation activities, we believe that we can help to recover the irreplaceable natural beauty of the Earth, and in turn, truly "Move the Heart and Touch the Soul" of people everywhere.
We welcome your comments and opinions regarding our activities.