This new corporate vision embodies Pioneer's renewed commitment to ‘being one with its customers’, ‘smiles and passion’ and ‘growth’. Specifically, Pioneer strives to become:
The word "engage" used in the vision statement represents a sense of involvement and a sense of purpose that are shared and externalized through dialogues between customers and employees, among employees, and between employees and the company.
We would like to spread and share these wishes among ourselves thoroughly, and actualize our 2015 Vision. In addition, we would also like to be a helpful partner for customers, business partners and our society to spread smiles, feel the vibes and share the passion.