Pioneer has adopted environmental conservation activities as a corporate mission and an important business challenge. Improvement of business efficiency, increased productivity and creation of corporate values are vital for business activities, and environmental conservation activities should share the same degree of importance.
Environmental Vision
True Integration of Corporate Activities and Environmental Preservation Activities

The Pioneer Group has adopted environmental preservation activities as a corporate mission and an important business challenge. The Group makes every effort to reduce the environmental impact in every process of the product lifecycle, from research and development to planning, design, manufacturing, sales, servicing and disposal.
Reducing environmental impact, i.e. improving environmental quality, is just as important as product quality such as QCD measures in manufacturing.
Pioneer has established the concept of environmental quality in its business processes as a contribution to the creation of a sustainable society and actively promotes the true integration of corporate activities and environmental preservation activities. Restoring the precious and irreplaceable Earth will move the hearts of many people.
Pioneer Group Charter for Corporate Operations
"Move the Heart and Touch the Soul" is the philosophy of the Pioneer Group. According to this philosophy, we, all the executives and employees of Pioneer, aim to continue our pioneering creation of new markets and conducting our business with integrity. We will operate our corporate activities based on a high standard of ethics, and aim to keep winning the confidence of our customers by contributing to society as responsible corporate citizens.
- We will provide products and services that are useful, reliable and safe.
- We will operate our corporate activities fairly.
- We will continue efforts to conserve materials and energy, and reduce impact on the Earth's environment.
- We will strive for fair disclosure of information about our corporate activities.
- We will undertake effective risk management to deal with unforeseen incidents as quickly and sincerely as possible.
- We will properly manage and protect our assets and rights.
- We will endeavor to contribute to society from a global perspective.
- We will aim to pursue our corporate activities, always with respect for humanity.
Environmental Policies
Philosophy of Environmental Preservation
The Pioneer Group will make efforts to always contribute to maintaining and realizing the rich and safe global environment through our corporate activities, based on the general understanding that it is one of our corporate missions to maintain, improve, and hand over the global environment to the next generation.
Basic Policies of Environmental Preservation
- Compliance with Laws and Regulations
- The Pioneer Group will comply with all applicable laws and regulations, and agreed requirement items in connection with environmental protection, and when necessary, establish voluntary control standards to reduce the negative impact of its activities on the environment.
- Preservation of Environment
- Ozone depleting substances and hazardous substances of environmental concern should be banned from use, switched with a substitute substance, and its discharge restrained. Business activities should consider effects on the ecosystem to reduce such environmental impact, and prevent contamination at the same time.
Furthermore, efforts to reduce greenhouse gas emissions and saving of natural resources should be taken into account.
- Eco Design Product Development
- From the designing stage of products, reduction of hazardous chemicals containment, as well as in parts, materials procurement stage, and until the disposal of the product on a total life cycle basis, attention to environmental evaluation and promotions in saving resources, energy, and recycling points for the "product assessment" should be made. Efforts to develop new eco-friendly technologies shall also be implemented.
- Objectives Management
- The Pioneer Group will set goals with subjects and targets to reduce environmental impact by compliance to regulations and preservation of the environment in its products development, making best effort to achieve these targets.
- System Promoting Environmental Protection
- An All-Pioneer system that contributes to the promotion of environmental protection will be established under the leadership of the officer in charge of the Environmental Management Group of Pioneer Group Headquarters. For such purpose, each division will establish corresponding organizations and optimize the environmental management system.
- Educational Training
- The Pioneer Group will promote to cultivate environmental protection and its policies to all its employees and business partners, including specialized education when necessary.
- Continuous Improvement
- The Pioneer Group will continuously maintain and improve its environmental management system and protection activities performance, by understanding its activities and conducting appropriate measures in accordance with the environmental audits and management reviews.
- Disclosure and Communications
- The Pioneer Group will continuously disclose environmental information actively, in every field of its products and corporate activities, to improve environmental activities communicating with the stakeholders.
Pioneer Environmental Mark

The Pioneer Environmental Mark, a motif of the Earth and two leaves, represents the Earth, the environment and living in harmony. Displayed in Pioneer catalogs, environmental education posters and related materials, the Company's environmental symbol is used throughout the world as both an education tool to raise environmental awareness within the Group and a promotion tool to advance Pioneer's green credentials externally.



