At Pioneer we believe it is our duty to continue to play a leading role in the creation of new markets, promote preservation and improvement of the global environment as a responsible corporate citizen and maintain a high level of ethics as a member of local as well as international society. Together with various stakeholders, we can realize the Pioneer Group philosophy of "Move the Heart and Touch the Soul" by our adherence to this belief.

Stakeholders

This illustration shows the role Pioneer should play in the preservation of the global environment through our relations with a variety of stakeholders.

For non-environmental social information, click here

Environmental Exhibition

Pioneer participated in Eco-Products 2011*1 under the theme of "Pioneering ECO STYLE." The Company exhibited products not yet launched, including the "potter navi" bicycle navigation system which enhances the fun of bicycles as a form of energy-saving transportation. Pioneer also exhibited an augmented reality (AR) head-up display (HUD), a next-generation car navigation technology which reduces fuel consumption by reducing unnecessary driving while providing even more accurate directions by projecting the route information on the front windshield.

Visitors were able to experience Pioneer technology that will soon become fun eco-products that are extremely easy to use. This includes a car navigation system for electric vehicles (EV) with EV Eco-route Search function for finding easy routes that use minimal electricity.

Pioneer has been praised for its initiatives such as metal recovery through recycling, and regular evaluation of its environmental impact using life cycle assessment (LCA)*2, which is part of the Company’s environmentally friendly product development process. The LCA initiative in particular has drawn attention from many university research circles.

*1. Held at Tokyo Big Sight from December 15 to 17, 2011
*2. Click here for "Environmental Impact Assessment by LCA"

Environmental Seminar for University Students

In August 2011, Pioneer's environmental initiatives were presented to Professor Masazumi Ao and six students majoring in environmental issues at the International College of Arts and Sciences of Yokohama City University.

This seminar was provided at the request of the university, and covered the topics of developing and designing environmentally friendly products, as well as products with outstanding environmental performance and technology. Among the products used to illustrate these topics were the multi-channel AV amplifier VSX-S300, which contributes greatly to power saving through the adoption of an eco mode and digital amp, and the CYBER NAVI AVIC-VH09CS car navigation system, which helps to reduce fuel consumption using an Eco-route Search function and to avoid traffic congestion with an AR Scouter mode.

The seminar also touched on waste recycling and energy saving in the workplace. The students also had the chance to experience Pioneer's Pure Malt speakers, DJ equipment, and Sound Cocoon private sound booth, and they were amazed by the powerful effect of the sound produced. In the Q&A session, a wide variety of opinions were exchanged on the effects of introducing life cycle assessment, the Company's future environmental measures for AV products, and audio technologies in general.

Later, the participants presented their research results from the seminar at the 2nd International Academic Consortium held at University Sains Malaysia. Their presentation covered the congestion alleviation and eco-driving support features of Pioneer's car navigation systems.

Click here for information on the VSX-S300 multi-channel AV amplifier
Click here for "Environmental Impact Assessment by LCA"
The DJ equipment and Sound Cocoon can be experienced at the Pioneer Plaza Ginza.

Environmental Seminar Held for Local Citizens

In April 2011, Pioneer held an environmental seminar for 31 people, outlining its environmental initiatives on "The Local Environment and Greenery" for the Kawasaki Citizen Academy, a non-profit organization.
The company explained its environmental activities and social contributions, including initiatives to conserve energy and reduce waste at its business offices, gave a tour of the headquarters, introduced its environmentally friendly products, and offered a sound demonstration with Pure Malt speakers (S-A4SPT-VP) made from retired whisky casks as a leading example of an environmentally conscious product.
The visitors thoroughly enjoyed listening to the wonderful sound of the Pure Malt speakers, moving their feet to the rhythm with looks of fascination on their faces.

Energy-saving Case Studies Presented at the Promotion Forum for the New Mottainai Aomori Citizens Campaign

Towada Pioneer Corporation presented its environmental protection activity results, including 5S*1 and VM*2 energy-saving initiatives and eco-driving campaign at the first promotion forum for the New Mottainai Aomori Citizens Campaign.*3 The forum, which attracted 360 participants, was sponsored by Aomori Prefecture and held at the Aomori Kokusai Hotel on July 10, 2011.

*1. 5S: This is a method for improving workplace environments based on the five activities of sort, set, shine, standardize, and sustain.
*2. Visual Management (VM): A streamlined technique for visualizing workplace activities so that workers can see what is under control and what is not, helping them improve operations and maintenance activities to achieve workplace goals.
*3. New Mottainai Aomori Citizens Campaign: Various participants including Aomori citizens, business, organizations, and governmental agencies have joined together to help transform lifestyles in the prefecture. With the aim of eliminating waste through garbage reduction and recycling, the campaign was launched by citizens of Aomori prefecture in 2008 in order to help create a low-carbon society where individuals and businesses save energy on a daily basis.

External Inquiries

In FY2012,Pioneer received 293 inquiries about its environmental conservation activities.
(in Japan)