Move the Heart and Touch the Soul

Pioneer's founder Nozomu Matsumoto was so moved
by what he heard when he first listened to dynamic speakers
that he made it his goal to produce such wonderful devices himself.

This dream is expressed in the Pioneer philosophy
"Move the Heart and Touch the Soul,"
which has guided the company through changing times
over the decades since our founding.

Pioneer's founder Nozomu Matsumoto was so moved by what he heard when he first listened to dynamic speakers that he made it his goal to produce such wonderful devices himself.

This dream is expressed in the Pioneer philosophy "Move the Heart and Touch the Soul," which has guided the company through changing times over the decades since our founding.

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