Just a three minute walk from Meguro Station in Metropolitan Tokyo's Meguro district will take you there - to the Pioneer headquarters building. The "Pioneer Showroom" is located just beside it - an easily accessible showroom where users can actually see, hear and experience our Pioneer products anytime. Here, Pioneer regularly presents the "Pioneer AV Seminar" as a program where users can come and have fun learning how to get the most out of our "sound and vision" products. Let's see how things went at the 8th Pioneer AV Seminar.

* The Seminar Began with a Prelude of Rain and Thunder.

The highlight of the 8th Pioneer AV Seminar was "Carrozzeria X" - Pioneer's brand of high-end car audio products for the domestic market.

The day before the big event, we brought in all the necessary equipment to the studio where the seminar would take place, and carefully set up the perfect acoustic environment for a great listening experience. We checked and adjusted the seating arrangement multiple times so that, wherever a seminar participant would sit, they would hear the most balanced sound. Fine adjustments continued deep into the night.

When the big day arrived, all preparations were ready. As we waited for the first participants to arrive...a thunderstorm suddenly struck! Nervously we thought, "What if nobody shows up....?"

But, luck was with us. While we anxiously watched the clock tick away, the storm turned to a drizzle. In the ten minutes before the seminar was scheduled to start, the participants arrived one after another. With a sigh of relief, we began the seminar.

* "It Sounds So Different from What I Thought!"

The inside of a car is a cramped environment where direct and reflected sounds interfere with each other - a difficult environment to enjoy music in. But rising to the challenge has always been a tradition at Pioneer. While lecturers explained the "Carrozzeria X" philosophy for better in-car sound, and its sophisticated technologies in detail, the audience listened closely.

Between technical lectures, the audience was treated to listening to a variety of classical and choral recordings. By all appearances, they were impressed by the smooth sound of the violin, and felt as if they were close enough to feel the breath of the choral singers.

And then the climax of the seminar followed - experiencing Carrozzeria X inside the demonstration cars - a BMW, an Alfa Romeo and a Nissan Murano, with each car's system having been critically tuned the system during preparation. The seminar participants could try all three popular-brand cars without waiting for an hour or so, as they would have at other events.

Brief as the demonstration was, the participants seemed impressed, saying with a smile, "It's surprising that music can sound so alive," and, "I'd want Carrozzeria X in my car,"....

* "It Was the Kind of Seminar That Only Pioneer Can Organize"

After the seminar, one participant commented, "I think this was the kind of seminar that only Pioneer could organize." Another said, "I really liked the listening in the demonstration cars." Thanks to favorable responses like these, we can safely say that the 8th seminar was a great success.

We plan to present more seminars under various themes in the future, while adhering to the motto, "Move the Heart and Touch the Soul". You can count on us to do just that for you.