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Corporqate Profile

1937 Pioneer's founder, Nozomu Matsumoto, develops the A-8 dynamic speaker.
1938 Jan. Fukuin Shokai Denki Seisakusho (precursor of Pioneer) is founded in Tokyo.
1947 May. Fukuin Denki is incorporated.
1953 Dec. Introduced Hi-Fi Speaker PE-8.
1961 Jun. Company name changed to Pioneer Electronic Corporation (now Pioneer Corporation).
  Oct. Shares are listed on the Tokyo Stock Exchange Second Section.
1962 Jun. Introduces the world's first separate stereo system.
1966 Mar. Establishes sales companies in Europe and the U.S.
1968 Feb. Shares are listed on the Tokyo Stock Exchange First Section.
1969 Feb. U.S. GAAP consolidated financial reporting starts.
1975 Nov. Introduces the world's first component car stereo.
1977 Dec. Introduces the world's first two-way addressable CATV system in the U.S. (with Warner Cable).
1979 Feb. Introduces Pioneer's first industry-use LD player.
1980 Jun. Introduces VP-1000 LD player for home use in the U.S.
1981 Oct. Introduces LD player for home use and 70 LD software titles in Japan.
1982 Oct. Introduces LD Karaoke system for business use.
  Nov. Introduces Pioneer's first CD player.
1984 Sep. Introduces the world's first LD/CD compatible player.
  Oct. Introduces the world's first car CD player.
1985 Dec. Introduces Pioneer's first 40-inch projection monitor.
1990 Jun. Introduces the world's first CD-based GPS car navigation system.
1992 Oct. Introduces the world's first 4x speed CD-ROM changer.
1996 Jun. Tokorozawa Plant earns ISO 14001 certification.
  Dec. Introduces Pioneer's first DVD/CD Player and the world's firstDVD/LD/CD compatible player for home use.
1997 Jun. Introduces the world's first DVD-based car navigation system.
  Oct. Introduces the world's first DVD-R drive.
  Nov. Introduces the world's first OLED-equipped car audio product.
  Dec. Introduces the world's first 50-inch high-definition XGA plasma display for consumer use.
1998 Jun. Introduces the world's first DVD-based GPS car navigation system featuring 8.5GB dual-layered DVD disc.
  Oct. Introduces new corporate logo.
1999 Dec. Introduces the world's first DVD recorder compatible with the DVD-RW format.
2001 Jun. Introduces HDD-based GPS car naviga-tion system.
2002 Nov. Introduces a car navigation system with built-in wireless communication module. Introduces a DVD recorder with hard disk drive.
2003 Sep. Total shipment worldwide of PC-use recordable DVD drives surpasses 5 million units.
2004 Jul. Introduces the world's first DVD player for professional DJs and VJs.
  Sep. Transfer of NEC' s plasma display business is completed. Pioneer Plasma Display Corporation (previously NEC Plasma Display Corporation) starts operation on Oct. 1, 2004.
2006 Apr. Introduces BDR-101A Blu-ray Disc/DVD internal drive for PCs.
  Jun. Introduces PDP-5000EX, the world's first 50-inch 1080p plasma display.
  Dec. Introduces BDP-HD1, Pioneer's first BD player in North America.
2007 Jun. Introduces plasma TV "KURO" offering stunning black reproduction.
  Sep. Sharp and Pioneer enter into a business and capital alliance agreement.
2008 Jun. Panasonic and Pioneer enter into a comprehensive alliance agreement on plasma display panel business.
  Jul. Succeeds in developing world’s first 16-layer BD-compatible optical disc with 400GB.
  Sep. Introduces speaker unit PE-101A to celebrate the 70th anniversary of the foundation.
2009 Jun. Sharp Corporation and Pioneer sign a formal contract for the establishment of an optical disc joint venture (Launch Pioneer Digital Design and Manufacturing Corporation in November, 2009.)
  Sep. All of Pioneer's main production sites in Japan obtain the certification of ISO14001.
  Oct. Shanghai Automotive Industry Corporation (Group) and Pioneer form a joint venture (Anyo Pioneer Motor Information Technology Co., Ltd.)
  Nov. Suning Appliance Company Ltd. and Pioneer conclude a strategic alliance for Home Electronics business.
Moves Head Office to Kawasaki Office
2010 Feb. Mitsubishi Chemical Corporation and Pioneer conclude business and capital alliance agreement on Organic Light Emitting Diode (OLED) Lighting.
Introduces world’s first stealth speaker with HVT technology.
  Mar. Issues new shares through the international offering.
    Issues new shares to Mitsubishi Electric Corporation through a third party allotment.
    Issues new shares to Mitsubishi Chemical Corporation through a third party allotment.
    Issues new shares to Honda Motor Co., Ltd. through a third party allotment.
  Apr. In collaboration with Sharp, Pioneer develops Photoremo@Navi ver.1.1.
  May. Pioneer has formulated a new corporate vision: "Spread the smiles. Feel the vibes. Share the passion. Pioneer engages you anytime, anywhere."
  Oct. NTT DOCOMO and Pioneer agree to cooperate on Smartphone-based Navigation compatible with the "docomo Drive Net TM" navigation service in Japan.
  Nov. Pioneer and Microvision Inc. (USA) agrees to collaborate in development, production and sales of projector modules which mount the RGB semiconductor laser light source .
2011 Feb. Pioneer and Asia Optical Agree to Alliance on Parts Production in Brazil through a Joint Venture
"Pioneer Plaza Ginza" opens at Ginza, Tokyo as a showroom and for customer communication.
  Mar. Prototypes of car electronics systems for EV are adopted in the Advance Development Model No. 1 developed by SIM-Drive Corporation.
  Apr. Pioneer starts up new brand "STEEZ" for dancers and is to enter the street dance market.
NTT DOCOMO starts "docomo Drive NetTM" navigation service for smart phone, and Pioneer introduces Carrozzeria Smart Cradle "SPX-SC101."
Pioneer and Mitsubishi Chemical Corporation co-develop to suceeed in the world highest level in luminous efficiency of OEL element with coated-type light emitting layer.
  May. New Cyber-Navi with AR Scouter Mode is introduced, where Information obtained by an original image analysis technology and the route guidance are displayed in the photograph taken from life image repeatedly.
  Jul. Pioneer introduces the car navigation system for EV (AVIC-ZH09-MEV) first in the aftermarket navigation systems.