Approach to Perceived Quality improvement
The Pioneer Group defines Perceived Quality as “Perceive the quality unconsciously”. We strive to make a product that gives high performance to customers bring their first impression at shops and their daily use. We are offering consistent character concerning perfection and precision (vision), texture and operational feeling (touch), in addition to sound of mechanical parts (hearing). Furthermore we are enhancing the marketability of products through determining the concept, sharing target levels among members, and examining design. Additionally, we are reflecting customer’s voice and addressing the point which customers set as a high priority. Finally, we are refining our evaluation method constantly.
Process of Perceived Quality improvement
The activity which was started from home appliances such as DVD players is now extending its range to car appliances. Those products received high prizes all over the world, and we will continue to expand much more products in the future.
Wall mounting home audio [ A-IW001]
Stick to dark glossy black and neutral white tone material which has luster and smoothness. Our wall mounting audio achieves affinity with both housing space and music player.
Car audio [CD-Receiver DEH-460]
Volume has a coated spin, and metal tips stretched around it. Improvement of the illumination and precision level enhances vivid accenting on the face.
Approach to Universal Design
The Pioneer Group understands the requirements of each customer, and we are aiming to make a product in which our customers feels is “fun”, “pleasant” and receives a “good impression”. To share this emotion with even more customers, we are also striving to look beyond factors such as age, sex , nationality, and the physically challenged. Thus, we strive to make products which can be used comfortably by various kinds of customers. Considering the characteristics of each product, in addition to offering a wide range of appeal on a wide scale, we are constantly thinking very carefully regarding user friendly factors which are supported by these six basic requirements.
Basic requirements for Pioneer’s Universal Design
- Simple and intuitive
- Show distinct information which clearly informs the state of the product at all times
- Secure and Safe
- Low physical effort
- Appropriate size, easy to set up and move
- Each user can use the product with ease and enjoyment
Map of car navigation
Regardless of color anomaly, more customers can look information easily on the map.
Pioneer is affiliated with IAUD 
International Association for Universal Design (IAUD)
IAUD was settled in 2003 to promote and improve UD.
Approach to Usability (Ease of use)
The Pioneer Group regularly examines user tests to evaluate the adequateness of our products in our customer’s daily use. First, we look for problems, then analyze causes, and finally, we take countermeasures. Regarding car navigation, we carry out installed tests in selected towns. In this way, we can extract factors which occur in various nations and districts, and solve any peculiar problems.
User tests
To improve our map visual clarity for customers to view easily and clearly while driving, we investigate the image and text factors of each map such as discrimination, visibility, priority for every age, sex, and visible features of customers. Here you can see a variety of car navigations that are reflected by these results.
Installed tests
By installing navigation systems into the car, we identify problems which are caused from room environments and traffic situations.
Group interviews
Customers discuss subjects in a relaxed atmosphere. At the same time, we can listen to any concerns and needs.
Home visits
By visiting customers at their homes, we can observe daily lifestyles, and thus, can analyze any problems with our appliances.
